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Lauth Investigations — Marketing Funnel (v1)

Property: G-VSSBK1PNE6 (398718540) Site: lauthinvestigations.com Window: Last 30 days
Data current as of this snapshot — switches to live GA4 auto-pull once access is granted.
Top-line metrics  ·  Source: GA4
6,149
Sessions
GA4
5,736
Users
GA4 · 5,705 new
1,428
Engaged Sessions
GA4
23.2%
Engagement Rate
1,428 / 6,149
427
Key Events
GA4 · engagement proxies

READ THIS What is & isn’t measured

Lead Capture & Conversion are not yet measurable. Form-submit and phone-click event tracking is being added to the site (via GTM). Until that is live, those stages read “pending” — not zero. The 427 “key events” are engagement proxies (time-on-page and pages-per-visit), not qualified leads or conversions. Every stage below is tagged with its data source so no number is mistaken for something it isn’t.

The Funnel  ·  6 stages, each with its data source
1
Awareness
Where traffic comes from — channel breakdown
LIVE GA4
6,149
sessions across 4 channels
2
Traffic
Sessions & users reaching the site
LIVE GA4
6,149
sessions · 5,736 users · 5,705 new
3
Lead Capture
Form submits + phone / mailto clicks
PENDING TRACKING GA4 events (planned)
Not yet tracked
GTM lead events being added
4
Qualification
Engagement proxies — a SOFT signal, not qualified leads
219 × more-than-three-pages-per-visit  +  208 × stays-on-page-over-180-seconds
SOFT SIGNAL ONLY GA4-proxy
427
engagement-proxy events
5
Conversion
Inquiries that become cases — sourced from the inquiry process
PENDING CRM / inquiry tracker
Pending
not from analytics
6
Revenue
Lead-based business — sourced from finance, not analytics
PENDING CRM / finance
Pending
not from analytics
LIVE — real measured data SOFT — engagement proxy, not a conversion PENDING — tracking or feed not yet connected
Awareness by Channel  ·  Source: GA4 (sessions, last 30 days)
Direct
5,090 · 83.9%
Organic Search
901 · 14.8%
Referral
61 · 1.0%
AI Assistant
16 · 0.3%